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Caio Fortes | Copywriter


Currently working at Publicis Brasil
part of Publicis Groupe

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Caio Fortes | Copywriter


Currently working at Publicis Brasil
part of Publicis Groupe

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MOTOROLA ONE | YOU READY


GLOBAL LAUNCH OF A PHONE THAT GETS YOU READY FOR THE UNEXPECTED

MOTOROLA ONE | YOU READY


GLOBAL LAUNCH OF A PHONE THAT GETS YOU READY FOR THE UNEXPECTED

Now, you can be READY FOR WHATEVER HAPPENS

A cellphone that opens the camera with just a twist of the wrist, with unlimited storage and that charges in only 15 minutes. With a device like that, you’d be ready to anything unexpected that happens in your day. That was the concept to launch the new motorola one to the whole world. A full 360º campaign with a global TVC and another specially made for India, alongside prints, OOH and social media content.

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Agency: Publicis | CW: Caio Fortes | CW: Samuel Souto | CW: Paula Zebrak | AD: Caio Scaff | AD: Rafael Ribeiro | AD: Edgard Vidal | AD: Léo Rotundo | CD: Elisa Gorgatti | ECD: Henrique Mattos | CCO: Domenico Massareto | Production Company: Paranoid | Director: Cristiano "Gotacx" Trindade

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NESCAFÉ SMOOVLATTÉ | ADULT HELPLINE


A SUPPORT FOR YOUNG ADULTS TO MASTER COMMON ADULTING SITUATIONS

NESCAFÉ SMOOVLATTÉ | ADULT HELPLINE


A SUPPORT FOR YOUNG ADULTS TO MASTER COMMON ADULTING SITUATIONS

YOUNG ADULTS NEEDS COFFEE BUT STILL LOVES CHOCOLATE

New grown-ups have just become tired adults and they still crave for that hot chocolate they used to drink. That’s why Nescafé launched Nescafé Smoovlatté - with the chocolate flavor they’ve always loved, with that coffee boost they’re in need of.

 

the RESPONDING WAS THERE for… I DON’T KNOW, SUPPORT?

With a wit social media responding, we managed to give the best medicine there is: laughter. These youngsters are not looking for actual help (also, they know Google), just good branding that spoke to them.

 

ONE DOES NOT SIMPLY leaves A MEME out of the campaign

We’re talking to the first generation that grew up with internet and that’s now dealing with adultness. That’s why the subject was so popular, and that’s why we spoke their language: memes.


Agency: Publicis | CW: Caio Fortes | AD: Edgard Vidal | CD: Leandro "Lendia" Lourenção | ECD: Henrique Mattos | CCO: Domenico Massareto | Production Company: Rebolucion | Director: Federico Tachella

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HELLMANN'S | WHATSCOOK


THE FIRST LIVE RECIPE SERVICE USING WHATSAPP

HELLMANN'S | WHATSCOOK


THE FIRST LIVE RECIPE SERVICE USING WHATSAPP

COOKING BECAME AS EASY AS SENDING A MESSAGE

WhatsCook, by Hellmann's, was the first live recipe service using WhatsApp, the biggest social network in Brazil. People gave their number on our website and real chefs got in touch with them, teaching how to cook step by step.

 

THE RESULTS

Even being launched only on Hellmann’s owned channels with less than US$ 900 media investment, WhatsCook charmed people and draw media attention for being an alternative recipe storytelling. In only 10 days, the service gained both national and international repercussion.


Agency: CUBOCC | CW: Caio Fortes | AD: Rafael Kfouri | CL: Bruno Sanchez | CD: Luiz Mastropietro | CD: Felipe Rocha | CD: Daniel Busch | CCO: Wilson Mateos

- AWARDS:

2015 The One Show - Digital Direct Marketing | Mobile - Merit Award

2015 The Webby Awards - Social | Customer Service - Winner

2014 El Ojo - Mobile - Bronze

2014 Festival of Media LATAM - Best Content Creation Award - Silver

2014 Festival of Media LATAM - Best Engagement Strategy - Silver

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VIVO | THE PRE-ROLL ADS WITH 4G


STARRING OUR SLOWEST CELEBRITY: RUBINHO BARRICHELLO

VIVO | THE PRE-ROLL ADS WITH 4G


STARRING OUR SLOWEST CELEBRITY: RUBINHO BARRICHELLO

RUIVO CAN MAKE IT IN 5 SEC. BUT BARRICHELLO...

Vivo Tudo is a special prepaid mobile plan by Vivo, the Brazilian Telefónica company. To communicate that now Vivo Tudo has 4G and demonstrate its speed, we brought an athlete known in Brazil as the slowest person ever: Rubens Barrichello (although he’s one of the biggest Formula 1 racers of his era, he’s known as slow in Brazil because he never actually won any Championships. But he’s cool about it).

So, we placed our Ruivo (Redhead - the mascot of Vivo) completing tasks in some funny 5 sec pre-roll ads before any YouTube video. And Rubinho, well… he’s slow. But the success was quick, adding more than 8 million views in all 5 ads.

*turn CC on for English captions*


Agency: Young & Rubicam | CW: Caio Fortes | AD: Pedro de Gouveia | ACD: Daniel Groove | CD: Cristian "Crisão" Mazzeo | CCO: Rui Branquinho | Production Company: O2 Filmes | Director: Quico Meirelles

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VIVO | ROMANCE WITHOUT CONNECTION


AN "ALMOST" LOVE STORY BETWEEN MARINA RUY BARBOSA AND DELEI

VIVO | ROMANCE WITHOUT CONNECTION


AN "ALMOST" LOVE STORY BETWEEN MARINA RUY BARBOSA AND DELEI

HE COULD’VE HAD HER, BUT HE’S ALWAYS DELAYED

Delei is Vivo’s digital poster boy… or poster muppet, actually. He’s the opposite of Ruivo, the TV’s brand face who’s a smart and quick guy who has Vivo Tudo with 4G. And Delei… doesn’t. He’s a clumsy little chubby who’s always late and got in some real trouble starring his first music video.

Now, he’ve met Marina Ruy Barbosa. The redhead Brazilian star who fell in love with Delei. Too bad he still doesn’t have Vivo Tudo, because he blew his chance in this tango music video that had over 17 million views during the campaign.


Agency: Young & Rubicam | CW: Caio Fortes | AD: Pedro de Gouveia | ACD: Daniel Groove | CD: Cristian "Crisão" Mazzeo | CCO: Rui Branquinho | Sound Studio: Loud Bz | Production Company: O2 Filmes | Director: Stefano Capuzzi Lapietra

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URBAN ARTS | HO HO HELL!


THIS CHRISTMAS WILL BE PUNK

URBAN ARTS | HO HO HELL!


THIS CHRISTMAS WILL BE PUNK

YOUR CHRISTMAS PRESENTS WILL NEVER BE THE SAME

How many of us received a weird and boring Christmas present? Exactly. To change that, we asked people what was the worst present they've won and who gave it to them. After that, our beloved "Papai NoHell" went online to destroy that gift, specially for that poor person. And of course, tell them that next time, it's better choose an Urban Arts' present, the biggest digital art gallery in Brazil.

 

IT WAS ALL INSIDE A FACEBOOK APP

 

VERY FUNNY RESPONSES


Agency: Urban Summer Digital Creative | CW: Caio Fortes | CW: Yuri Sampaio | AD: Tom Carvalho | CD: Patrícia "Japa" Chmielewski | CCO: Alessandro Guidini | Director: Pedro Burlamaqui Loes

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PÃO DE AÇÚCAR | FOUNTAIN MESSAGES


AN ILLUMINATED CHRISTMAS

PÃO DE AÇÚCAR | FOUNTAIN MESSAGES


AN ILLUMINATED CHRISTMAS

A WARM MESSAGE SHARED ON WATER

At the end of 2012, we developed a Facebook app for Pão de Açúcar, the biggest supermarket chain in Brazil, in which people could send their Christmas wishes and Happy New Year greetings. The most beautiful ones were projected on a water mirror in Ibirapuera Fountain, inside the biggest park in São Paulo, during the traditional Christmas lights show.


Agency: Urban Summer Digital Creative | CW: Caio Fortes | AD: Edgar Petriccione | CD: Thomaz Zander | CCO: Alessandro Guidini | Partner Agency: FCB Brazil

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TNT ENERGY DRINK | ON SKIN


FOLLOW YOUR OWN TREND

TNT ENERGY DRINK | ON SKIN


FOLLOW YOUR OWN TREND

THE official spfw sponsor had a tattoo stand. and a point to prove.

Leaving the UFC and extreme sports behind, TNT Energy Drink decided to take a leap of faith on being the official sponsor of the 2015 São Paulo Fashion Week, the biggest fashion event in Brazil. Also happened that the brand had already placed a tattoo stand right on SPFW, giving free tattoos to anyone who wanted to mark their skin forever. With so much attitude from everyone involved, we had to develop this statement in form of film to go along. And you know what? Tattoo and fashion have very much in common.


Agency: Young & Rubicam | CW: Caio Fortes | AD: Marcelo Nava | ACD: Daniel Groove | CCO: Rui Branquinho | Sound Studio: Coletiva Produtora | Production Company: Doiddo Filmes | Director: Roney Giah

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IT'S NOON | COINC


THE REVOLUTION OF PIGS

IT'S NOON | COINC


THE REVOLUTION OF PIGS

OUR CURRENCY IS YOUR IDEA

The Revolution of Pigs was an initiative for Its NOON (a crowdsourcing platform) to colect ideas from São Paulo's citizens on how to improve life in the city. So we created the CoinCs, some nice and stylish piggy banks that received ideas instead of money, and we spread them around town.

We invited well known Brazilian artists to stylize the CoinCs. Among them were Catarina Gushiken, Loro Verz, Sara Mello, Juarez Fagundes, Nick Alive, Camila Conti, Tiago Silvias, Fábio de Almeida e Simone Sapienza Siss.

 

LET'S GIVE SOMETHING BACK TO THE CITY

At the end, we compiled the best ideas and generated a special report delivered to São Paulo's public organs to understand how the population was feeling. And finally, to reward the city, we auctioned the CoinCs and raised money to create the Tag And Juice Square.

 

THE REVOLUTION CONTINUED ONLINE

On our Facebook app, everyone could find the pigs through the city, send their ideas online and also make some noise, telling everyone online what should change in São Paulo or printing out our Revolution sticker.

 

AND THE PIGS MADE SOME NOISE

oinc oinc  :8)


Agency: Urban Summer Digital Creative | CW: Caio Fortes | AD: Edgar Petriccione | CD: Patrícia "Japa" Chmielewski | CCO: Alessandro Guidini | Director: Pedro Burlamaqui Loes

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ITAÚ UNICLASS TOP5


YOU EVOLVE. AND MUSIC PLAYS ALONG.

ITAÚ UNICLASS TOP5


YOU EVOLVE. AND MUSIC PLAYS ALONG.

AN INTERACTIVE ONLINE SHOW CHOSEN BY PEOPLE

Music was always present during all the accomplishments of Itaú Uniclass' clients, a premium service of Itaú Bank. And since they keep evolving, we decided to reward them with a festival that played the soundtrack from the days when they were just beginning their climb: Brazil's Rock Scene from the 80's.

 

FIRST, THEY VOTED

Through a Facebook app, people learned our 5 exclusive services for Itaú Uniclass' clientes, and then chose between two of the most famous bands in Rock history, or sometimes assembled the setlist of the concert. So we are talking bands like Titãs, Paralamas do Sucesso, Capital Inicial, Jota Quest, Frejat and Nando Reis. All that thanks to a partnership with VEVO.

 

AND EVERYONE COULD INTERACT WITH THEIR FAVORITE STAR

When the lights went off, everyone could send a message or ask for a song though our app, and the best ones were actually read by the singer, guarantying a massive interaction online with thousands of mentions using #itauuniclasstop5.


Agency: Urban Summer Digital Creative | CW: Caio Fortes | AD: Marcela Coutinho | CD: Patrícia "Japa" Chmielewski | CCO: Alessandro Guidini | Production Company: VEVO