COOKING became as EASY as sending a MESSAGE
WhatsCook, by Hellmann's, was the first live recipe service using WhatsApp, the biggest social network in Brazil. People gave their number on our website and real chefs got in touch with everyone, teaching them how to cook step by step.
THE RESULTS
Even being launched only on Hellmann’s owned channels with less than US$ 900 media investment, WhatsCook charmed people and draw media attention for being an alternative recipe storytelling. In only 10 days, the service gained both national and international repercussion.
Agency: CUBOCC | CW: Caio Fortes | AD: Rafael Kfouri | CL: Bruno Sanchez | CD: Luiz Mastropietro | CD: Felipe Rocha | CD: Daniel Busch | CCO: Wilson Mateos
- AWARDS:
2015 The One Club for Creativity - Digital Direct Marketing | Mobile - Merit Award
2015 The Webby Awards - Social | Customer Service - Winner
2014 El Ojo - Mobile - Bronze
2014 Festival of Media LATAM - Best Content Creation Award - Silver
2014 Festival of Media LATAM - Best Engagement Strategy - Silver