An interactive online concert CHOSEN BY PEOPLE

Music was always present during all the accomplishments of Itaú Uniclass' clients, a premium service of Itaú Bank. And since they keep evolving, we decided to reward them with a festival that played the soundtrack from the days when they were just beginning their climb: Brazil's Rock Scene from the 80s.

Music video by Os Paralamas Do Sucesso performing Uma Brasileira. (C) 2013 Os Quatro Produções Artísticas Ltda / Casca Ed. Musicais e Produções Artísticas Ltda / Brasil Afora Produções Artísticas e Ed. Musicais Ltda, Universal Music International

First, they VOTED

Through a Facebook app, people learned about our 5 exclusive services for Itaú Uniclass clients. They then chose between two of the most famous bands in rock history or sometimes assembled the setlist of the concert. So we are talking about bands like Titãs, Paralamas do Sucesso, Capital Inicial, Jota Quest, Frejat, and Nando Reis. All that, thanks to a partnership with VEVO.

And EVERYONE could INTERACT with their favorite STAR

When the lights went off, everyone could send a message or ask for a song through our app, and the best ones were actually read by the singer, guaranteeing a massive interaction online with thousands of mentions using #itauuniclasstop5.

Music video by Frejat performing Bete Balanço/Mania de Você (Pout-Pourrit).

Agency: Urban Summer Digital Creative | CW: Caio Fortes | AD: Marcela Coutinho | CD: Patrícia "Japa" Chmielewski | CCO: Alessandro Guidini | Production Company: VEVO