DO YOU WANT REAL REPLAY? WELL, ONLY ON PFC.
To promote PFC, the Globosat TV channel that runs the pay per view Brazilian football, we created a stunt during the half time of an actual tournament match, where some actors took the field and reenacted the highlights of the first half. At the end, a big banner would come in and say that if you wanted some real replay, only on PFC channel.
Student work: Miami Ad School/ESPM - SP - CW: Caio Fortes - CW: Gabriel Lisboa - CW: Cezar Martini - AD: Caio Ogata - Tutor: Erico Braga