HIS WHOLE CAMPAIGN IS BASED ON BURNING THE RAIN FOREST
The thing is: if the Rain Forest is completely gone, it will never rain again on the South East region of Brazil. Knowing that, Greenpeace will take advantage of this year's national election and introduce a candidate that wants to stop all the floods that affects São Paulo. How? By burning the Rain Forest.
AND YOU KNOW WHAT? WE CAN DO IT
Studying the Federal election laws, it is perfectly possible to launch a candidate if you have a certain number of signatures. With all Greenpeace supporters in Brazil, that's totally doable. So, knowing all those crazy guys running every year in Brazil, we might get some real votes by the end of the election. And then, we introduce our campaign to save the Rain Forest, pointing out how bizarre is that he actually got any votes with that platform.
Student work: Miami Ad School/ESPM - SP | CW: Caio Fortes | CW: Gabriel Lisboa | CW: Fabricio Araújo | AD: Gabriel Garcia | Tutor: Eduardo Andrietta